Reddit Ads connection

What it reads

For each connected ad account, Growth Dept MTA reads spend, impressions and clicks by ad and day, with campaigns, ad groups and ads.

It also reads hourly spend and view-through purchases, which Reddit reports without a value. Reddit's purchase count (clicks plus views) and purchase value come in with each day's spend. The post image becomes the ad's thumbnail.

A pull runs about once an hour and re-reads the last 7 days, and a nightly pull re-reads the last 30. Each pull replaces the rows for its window, so days that Reddit restates end up matching Reddit. Spend is converted to the brand's currency as it arrives, at the European Central Bank rate for each day.

Connecting

1. Sign in to Growth Dept MTA as an owner or admin of the brand's organization. Other members can see Settings > Connections but cannot change it.
2. Open Settings > Connections and click Connect on the Reddit Ads card.
3. Reddit shows its own sign-in and permission screen. Sign in as a Reddit user who can see the ad accounts you want, and approve the request. The request is for adsread, Reddit's read-only ads permission.
4. Back in Growth Dept MTA, the page lists every ad account that login reaches. Tick the ones that belong to this brand and click Connect.
5. Each account you chose appears on the card, and a backfill starts over the brand's lookback window (Settings > Lookback window), or as far back as Reddit keeps data if that is shorter. Scheduled pulls take over from there.

To add accounts later, click Connect beside Link an additional ad account on the same card. If the list comes up empty, the login you used reaches no ad accounts: connect again as a user who has access to them.

If you have been sending Reddit Ads spend through the spend API or a spreadsheet, remove those rows before you connect. They carry their own account ID, so they would be counted on top of the connected account's spend. Settings > Data Spreadsheets lists each upload. Once the connection is live, the spend API and spreadsheets refuse new Reddit Ads rows.

If the card says “Reddit Ads connection is not set up on this server yet.”, the Connect button stays off until Growth Dept registers its Reddit app. Email support@growthdept.ai if you see it.

Tracking parameters

The UTM guide has no Reddit entry. Tag Reddit ads with the guide's template for other platforms, and use a paid medium (paid, cpc or display) so the visits count as paid traffic.

utm_source=<platform>&utm_medium=<paid, email, sms, affiliate or influencer>&utm_campaign=<campaign>&utm_term=<ad set>&utm_content=<ad>

Limits

• Reports have platform-reported columns for Meta, Google Ads, TikTok, Snapchat, Pinterest, X, AppLovin, MNTN, The Trade Desk, Vibe, Rokt and impact.com only. Reddit's own conversion figures come in with spend but do not fill those columns.
• View-through purchases have no value.
• If Reddit rejects the stored token, or refuses to refresh it, the account's row on the card shows the error, and the account has to be connected again.

Disconnecting

Each linked account has its own Disconnect button in its row on the Reddit Ads card. Only owners and admins can use it. After you confirm:

• Syncing for that account stops.
• The stored access token is deleted.
• Data already pulled stays in your reports.

Connecting the account again later starts a new backfill.