The terms, in plain words.

Who these terms are for

Growth Dept is the trading name of Growth Dept Inc.. These terms apply to Growth Dept MTA: the website and application at mta.growthdept.ai, its pixel and its APIs. Accounts are provided to brands Growth Dept has agreed to serve and to the people those brands invite. Where a brand has a written agreement with Growth Dept, that agreement governs, and wins where the two differ.

Your account

Keep your sign-in to yourself. Organization owners decide who joins and with which role, and are responsible for the people they invite. You can leave an organization at any time, and an owner can remove members.

The accounts and sites you connect

Connect only the stores, ad accounts and websites you are allowed to connect for the brand you connect them for. MTA reads from them; it does not change campaigns, budgets or orders. You can disconnect them inside the application, revoke access from each platform’s own settings, or email us. Those platforms’ own terms still apply to your accounts.

The pixel and your shoppers

A brand that installs the pixel is responsible for telling its shoppers about it in its own privacy notice and for collecting any consent the law requires. The pixel respects Shopify’s consent settings and Global Privacy Control. What MTA does with that data is set out in the privacy policy.

Acceptable use

• Use MTA only for the brands you are authorised to work on.
• Do not try to reach another brand’s data, get around access controls, or disrupt the service.
• Keep API keys secret, and revoke a key you think has leaked.

Your data

A brand’s orders, events and reports belong to that brand. It can export them through the API at any time. When a brand is deleted, its API keys stop working at once. Thirty days later we start permanently deleting the brand’s data, as the privacy policy describes; the deletion runs in batches and finishes shortly after that day. Exports the brand already made stay with it.

Availability and warranties

Attribution is an estimate built from the visits and orders MTA can observe, and different models give different answers by design. The service is provided as it is, without warranties of any kind, and may change or pause without notice. Growth Dept is not liable for indirect or consequential loss arising from its use, to the extent the law allows.

Changes and contact

We may update these terms. The current version is always at mta.growthdept.ai/terms with its effective date. The version effective 6 November 2026 said a brand’s raw data was deleted within 30 days of it leaving; this version says when deletion starts and how it runs. Questions go to support@growthdept.ai.