Orders and products
Know what sold every order.
Open any order and see the ads and visits that led to it, in order, with the credit each one got. Then see which products your ads are really selling, with each product's share of the spend behind it.
Shopify
Meta
Google Ads
TikTok
YouTube
Instagram
Snapchat
Pinterest
Microsoft Advertising
Amazon Ads
AppLovin
Reddit
LinkedIn
X
The Trade Desk
Vibe
MNTN
OpenAI Ads
Klaviyo
Product attribution
See which products your ads sell.
Revenue, ROAS, cost per customer, order value and units for each product, then by platform, campaign, ad set and ad.
Find the hero product a campaign really sells, or the bestseller your ads barely touch. Shipping and tax stay out of product numbers.
Orders
One order at a time.
Each order lists its ads and visits with their channel and time, and the credit each received under every model. Revenue, discounts, shipping, tax and refunds sit on the same row.
Test orders and $0 orders are kept on the list and left out of attribution.
Customer paths
The common routes to a purchase.
See the most common sequences of channels before a purchase, how many orders followed each, and how many touches it usually takes.
Orders with no tracked ad show as an empty path instead of disappearing, so you see how much of your revenue starts somewhere ads can't reach.
Ask it
Answers to the questions you ask every week.
Each card opens the report that answers it.
What did this buyer see before they ordered?
Every order lists the ads and visits that led to it, in order, and the credit each one got.
OrdersOpen itWhich products do our TikTok ads actually sell?
Revenue for each product with the share of spend that sold it, by platform, campaign and ad.
Product attributionOpen itHow many touches does a purchase usually take?
The most common routes to a purchase, with the orders and revenue that followed each.
Customer pathsOpen itWould this campaign still look good if we judged it differently?
See the same channels and dates under every attribution model, side by side.
Model comparisonOpen itWhat is a customer we won in January worth by day 90?
Group customers by the month of their first order and follow what they spend, out to two years.
Customer LTVOpen it
Explore
More ways to find what sells
Numbers that add up.
Three rules every report keeps, checked by automated tests on every change.
1×
Each sale counted once
However many platforms claim an order, its revenue is split across the touches that led to it and never counted twice.
= Shopify
Totals match your store
Orders with no tracked ad get their own Unattributed row, so changing the model moves credit between rows and never changes the total.
1 currency
Spend and revenue in yours
Spend billed in another currency is converted once, at that day's European Central Bank rate, so ROAS never mixes two currencies.
Find out which ads really sell.
Book a 45-minute call with the Growth Dept team. We look at how you measure sales today and show you what MTA would add.
