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GROWTH DEPT.MTA

Pricing

Priced for your store, on a call.

Every account gets every report, every model and the export API. Book a 45-minute call and we'll walk through your store, your channels and what MTA would cost.

Every report

Find what sells, from platform to single ad

Included

  • Sales attribution and overview
  • Creative analytics
  • Metrics explorer
  • Orders, products and customer paths
  • Customer LTV and model comparison

Every model

Read each sale the way you buy media

Included

  • Five click models and two views models
  • Windows from 1 day to lifetime
  • Accrual and cash views
  • Hourly reports for the past week
  • Your own custom metrics

Your whole team

Your store, your platforms, your warehouse

Included

  • The pixel for Shopify and your other pages
  • Shopify, Meta, Google Ads and TikTok
  • Export API and downloads
  • Orders, spend and views APIs
  • Your whole team, in four roles

Your price

Set after a call about your store

Quoted

Everything on this page comes with every account. We quote once we know how you sell and advertise.

Reads your store and the platforms you buy on
  • Shopify
  • Meta
  • Google Ads
  • TikTok
  • YouTube
  • Instagram
  • Snapchat
  • Pinterest
  • Microsoft Advertising
  • Amazon Ads
  • AppLovin
  • Reddit
  • LinkedIn
  • X
  • The Trade Desk
  • Vibe
  • MNTN
  • Rokt
  • impact.com
  • OpenAI Ads
  • Klaviyo

Numbers that add up.

Three rules every report keeps, checked by automated tests on every change.

  • 1×

    Each sale counted once

    However many platforms claim an order, its revenue is split across the touches that led to it and never counted twice.

  • = Shopify

    Totals match your store

    Orders with no tracked ad get their own Unattributed row, so changing the model moves credit between rows and never changes the total.

  • 1 currency

    Spend and revenue in yours

    Spend billed in another currency is converted once, at that day's European Central Bank rate, so ROAS never mixes two currencies.

The call

Forty-five minutes about your store.

Sales attribution for a demo store.
Demo store. Every figure is generated.

We look at how you measure sales today, which platforms you run, and whether MTA fits. If it does, we set up your account and invite your team.

Setting up

Connect the store, the pixel and your ad accounts.

  • ShopifyShopify
  • MetaMeta
  • Google AdsGoogle Ads
  • TikTokTikTok
Growth DeptMTA
  • Pixel
  • Orders API
  • Spend API
  • Export API

Connect Shopify, add the pixel, then connect your ad accounts. Brands Growth Dept already runs connect through the access Growth Dept already has.

Journeys are recorded from the day the pixel goes live.

Your team

Everyone who needs the numbers.

The team settings for a demo store: members with their roles.
Demo store. Every figure is generated.

Invite your whole team. Viewers read every report, members can also save views and notes, admins manage connections, keys and invites, and owners manage the account.

Your data

Take your numbers with you.

curl https://mta.growthdept.ai/api/v1/exports/data-export \
  -H "Authorization: $MTA_API_KEY" \
  -H "Data-Client-ID: $MTA_BRAND_ID" \
  -H "Content-Type: application/json" \
  -d '{
    "level": "campaign",
    "time_granularity": "DAILY",
    "period_type": "LAST_7_DAYS",
    "attribution_options": {
      "attribution_models": ["linear"],
      "attribution_windows": ["7"],
      "accounting_modes": ["accrual"]
    },
    "metrics": [{ "id": "spend" }, { "id": "revAttributed" }, { "id": "roas" }]
  }'

{"id": "a71b..."}

Every account can pull its numbers through the export API or download any table, so your data is never locked in a dashboard.

If you leave, we start deleting your data 30 days after your brand is deleted. Anything you exported stays with you.

Privacy

No shopper identities to look after.

What one page view sends

Kept

  • Page address and the referring site's host
  • Click ids and UTM tags on the landing page
  • A visitor id on your own domain, or Shopify's client id
  • The shopping event: viewed, added to cart, checked out

Never stored

  • IP address
  • Email, name or phone number
  • Street address
  • Device fingerprint
  • Anything from a third-party cookie

MTA keeps no shopper emails, names, phone numbers or IP addresses, and each store's data is walled off from every other store's. The security page covers the rest.

Questions

Before you book.

Why is there no price on this page?

We price MTA for each store. On a call we learn how you sell and advertise, then tell you what it would cost.

Can I sign up myself?

Not yet. Accounts are by invitation for now. After a call, we set up your account and invite your team.

Do I need to be a Growth Dept client?

No. Any ecommerce brand can use MTA. Brands Growth Dept already runs get the same product, connected through the access Growth Dept already has.

Which stores does it work with?

Shopify connects directly. Orders from other stores, or from your own backend, can come in through the orders API.

Which ad platforms does it read?

Meta, Google Ads and TikTok are live today. Connectors for 14 more, including Microsoft Advertising, Snapchat, Pinterest, Amazon Ads and AppLovin, are built and switch on as brands need them. Spend from anywhere else can come in by API or spreadsheet.

Does MTA change anything in my ad accounts?

No. Connections only read campaigns, spend and view-through counts. MTA never changes a campaign, budget or bid, and sends nothing back to the platforms.

How long until the numbers are useful?

Spend and orders from the past 90 days come in when you connect. Journeys start the day the pixel goes live, so multi-touch reports fill in over the weeks after that.

Where is my data kept?

On Vercel and Neon Postgres in the United States (US East). The security page has the details.

What happens to our data if we leave?

Thirty days after your brand is deleted, we start permanently deleting its data. The deletion runs in batches and finishes shortly after that day. Anything you already exported stays with you.

Can agencies use it for several clients?

Yes. Each client keeps its own account, and your team is invited into each one with the role it needs.

Find out which ads really sell.

Book a 45-minute call with the Growth Dept team. We look at how you measure sales today and show you what MTA would add.