Metrics explorer
See what your spend really moves.
Some ads lift sales that show up somewhere else, like a TikTok campaign that fills branded search. Metrics explorer puts any metrics on one timeline and tells you how closely each one follows the first.
Shopify
Meta
Google Ads
TikTok
YouTube
Instagram
Snapchat
Pinterest
Microsoft Advertising
Amazon Ads
AppLovin
Reddit
LinkedIn
X
The Trade Desk
Vibe
MNTN
OpenAI Ads
Klaviyo
Correlation
Any metrics, one timeline.
Plot spend, revenue, ROAS, new customers, orders and more over the same dates. Each card shows how closely it tracks the first one, on a scale from -1 to 1.
Ratios come from the totals underneath, never from averaged daily rates, so the lines mean what they say.
Settings per card
Give each card its own lens.
Narrow a card to one platform, campaign or ad, or to prospecting only. Give one card First touch and another Last touch, or one a 1-day window and another 30 days.
Your own custom metrics work here too, so the number your team cares about can sit beside revenue.
The halo
Did prospecting lift branded search?
Start from a suggested pair, such as Facebook spend and Google search revenue, or build your own. Put top-of-funnel spend on one card and branded search sales on another, and read how closely they move.
A strong match is a lead worth testing with a budget change. It can't prove which one caused the other, and MTA doesn't pretend it can.
Ask it
Answers to the questions you ask every week.
Each card opens the report that answers it.
Is our Meta spend lifting branded search?
Put Meta spend beside Google brand-search revenue and see how closely the two move together.
Metrics explorerOpen itCan we track a number of our own, like revenue per visit from new customers?
Build it from the metrics you already have, name it, and add it to any table or chart.
Custom metricsOpen itHow is today's launch doing, hour by hour?
Read the last week by the hour in your store's time zone, with each platform's spend for the same hours.
Sales attributionOpen itWhich campaigns brought in new customers last week, and what did each one cost?
New-customer revenue, orders and cost per new customer for every platform, campaign, ad set and ad.
Sales attributionOpen itWhat is a customer we won in January worth by day 90?
Group customers by the month of their first order and follow what they spend, out to two years.
Customer LTVOpen it
Explore
More ways to find what sells
Numbers that add up.
Three rules every report keeps, checked by automated tests on every change.
1×
Each sale counted once
However many platforms claim an order, its revenue is split across the touches that led to it and never counted twice.
= Shopify
Totals match your store
Orders with no tracked ad get their own Unattributed row, so changing the model moves credit between rows and never changes the total.
1 currency
Spend and revenue in yours
Spend billed in another currency is converted once, at that day's European Central Bank rate, so ROAS never mixes two currencies.
Find out which ads really sell.
Book a 45-minute call with the Growth Dept team. We look at how you measure sales today and show you what MTA would add.
