Resources
Everything you need to get more from MTA.
How attribution works, a walkthrough of every report, setup guides for each platform, and the developer docs.
Start here
How a visit becomes revenue you can trust.
Eight steps from the pixel on your site to the numbers in your reports, and how MTA differs from each platform's own reporting.
Product walkthroughs
Every report, on a demo store.
- ProductMulti-touch attributionEvery sale counted once and split across the ads that earned it.Read it
- ProductSales attributionSpend and real revenue for every platform, campaign and ad.Read it
- ProductClicks + viewsCredit for video and reach ads people saw but did not click.Read it
- ProductCreative analyticsEach ad's image or video beside the buyers it brought in.Read it
- ProductMetrics explorerSee which spend moves revenue, including the halo.Read it
- ProductOrders and productsThe ads behind each order, and the products your ads sell.Read it
- ProductCustomer LTVWhat a new customer is worth by day 30, 90 and 720.Read it
- ProductExport APIThe same numbers, in your own warehouse.Read it
Setup guides
Connect your store and each platform.
Step-by-step guides for every connection, and the tracking tags each platform needs.
ShopifyHow Growth Dept MTA reads Shopify orders through webhooks and a scheduled pull, the two ways to connect a store, and how each order's revenue is worked out.
Meta AdsConnect Meta ad accounts to pull spend by ad and hour, the campaign structure and Meta's own reported purchases, and tag ads so each visit resolves to its ad.
Google AdsConnect Google Ads accounts, including client accounts under a manager account, and set the account-level Final URL suffix so visits resolve to campaign, ad group and ad.
TikTok AdsConnect TikTok ad accounts to pull spend, clicks and TikTok's reported purchases by ad, and add the URL parameters that tie each visit to its ad.
Microsoft AdsConnect Microsoft Advertising accounts to pull daily and hourly spend by ad, Performance Max included, and set the Final URL suffix that ties visits to ads.
Snapchat AdsConnect Snapchat ad accounts to pull spend, swipes and Snapchat's reported purchases by ad, and tag Snap ads so their visits are attributed.
Pinterest AdsConnect Pinterest ad accounts to pull spend, outbound clicks and Pinterest's reported checkouts by ad, and tag Pin ads with the URL parameters they need.
Reddit AdsConnect Reddit ad accounts with Reddit's read-only ads permission to pull spend, clicks and the campaign structure, and tag Reddit ads with UTM parameters.
LinkedIn AdsConnect LinkedIn ad accounts to pull daily spend and landing page clicks by creative, and plan for LinkedIn access tokens that last 60 days.
AppLovinConnect an AppLovin account with its Account ID and API Reporting Key to pull spend by creative set, and add the tracking parameters Axon campaigns need.
Amazon AdsConnect Amazon Ads in your region to pull Sponsored Products, Sponsored Brands and Sponsored Display spend every 12 hours, and see what the connection does not read.
X AdsConnect X ads accounts to pull spend, link clicks and X's own purchases by promoted post, and add the URL parameters that tie each visit to its campaign.
The Trade DeskConnect The Trade Desk with an advertiser ID and a Platform API token to pull spend by ad group, and replace the token before it runs out.
VibeConnect Vibe advertisers to pull streaming TV spend, impressions and Vibe's view-through purchases by creative, and keep each connection alive within 90 days.
MNTNConnect MNTN with its Reporting API key to pull Performance TV spend, visits and MNTN's own conversions by creative, for every advertiser the key reaches.
RoktConnect Rokt with personal API credentials to pull spend, referrals and Rokt's own conversions by creative for every account the credentials reach.
impact.comConnect impact.com with an Account SID and a read-only Auth Token to pull partner costs, actions and sale amounts by program, partner and ad.
OpenAI AdsConnect OpenAI Ads accounts with one API key each to pull ChatGPT ad spend and clicks by ad, and tag campaigns so visits resolve to the ad that sent them.- KlaviyoConnect Klaviyo with a read-only key so email and SMS clicks land on named campaigns, flows and messages, sign-ups are counted, and clicks join the orders each person places.
- Other platformsHow Growth Dept MTA attributes visits from platforms it has no connector for, from UTM tags and the pixel, and how to bring in their spend through the spend API or a CSV upload.
Developers
Your numbers, through the API.
Keys, endpoints and copy-paste examples for getting MTA's numbers into your warehouse.
- DocsDeveloper docsStart here: keys, requests and your first export.Read it
- DocsGetting startedFrom a new API key to a CSV in your warehouse.Read it
- DocsAPI referenceEvery endpoint, with requests, responses and errors.Read it
- DocsAPI keys and scopesWho can create keys and what each scope allows.Read it
- DocsAttribution modelsModels, windows and accounting views, defined.Read it
- DocsMetric definitionsEvery metric the reports and exports carry.Read it
- DocsChangelogWhat changed in the API, by date.Read it
- TrustSecurityHow shopper and store data is collected, kept apart and deleted.Read it
Find out which ads really sell.
Book a 45-minute call with the Growth Dept team. We look at how you measure sales today and show you what MTA would add.
