Guides
Connections
Each page covers one platform: what Growth Dept MTA reads from it, how to connect it from Settings > Connections, the tracking parameters its ads need, and what the connection cannot do. Only an owner or admin of the brand's organization can connect or disconnect.
Store#
Ad platforms#
- Meta Ads connectionConnect Meta ad accounts to pull spend by ad and hour, the campaign structure and Meta's own reported purchases, and tag ads so each visit resolves to its ad.
- Google Ads connectionConnect Google Ads accounts, including client accounts under a manager account, and set the account-level Final URL suffix so visits resolve to campaign, ad group and ad.
- TikTok Ads connectionConnect TikTok ad accounts to pull spend, clicks and TikTok's reported purchases by ad, and add the URL parameters that tie each visit to its ad.
- Microsoft Ads connectionConnect Microsoft Advertising accounts to pull daily and hourly spend by ad, Performance Max included, and set the Final URL suffix that ties visits to ads.
- Snapchat Ads connectionConnect Snapchat ad accounts to pull spend, swipes and Snapchat's reported purchases by ad, and tag Snap ads so their visits are attributed.
- Pinterest Ads connectionConnect Pinterest ad accounts to pull spend, outbound clicks and Pinterest's reported checkouts by ad, and tag Pin ads with the URL parameters they need.
- Reddit Ads connectionConnect Reddit ad accounts with Reddit's read-only ads permission to pull spend, clicks and the campaign structure, and tag Reddit ads with UTM parameters.
- LinkedIn Ads connectionConnect LinkedIn ad accounts to pull daily spend and landing page clicks by creative, and plan for LinkedIn access tokens that last 60 days.
- AppLovin connectionConnect an AppLovin account with its Account ID and API Reporting Key to pull spend by creative set, and add the tracking parameters Axon campaigns need.
- Amazon Ads connectionConnect Amazon Ads in your region to pull Sponsored Products, Sponsored Brands and Sponsored Display spend every 12 hours, and see what the connection does not read.
- X Ads connectionConnect X ads accounts to pull spend, link clicks and X's own purchases by promoted post, and add the URL parameters that tie each visit to its campaign.
- The Trade Desk connectionConnect The Trade Desk with an advertiser ID and a Platform API token to pull spend by ad group, and replace the token before it runs out.
- Vibe connectionConnect Vibe advertisers to pull streaming TV spend, impressions and Vibe's view-through purchases by creative, and keep each connection alive within 90 days.
- MNTN connectionConnect MNTN with its Reporting API key to pull Performance TV spend, visits and MNTN's own conversions by creative, for every advertiser the key reaches.
- Rokt connectionConnect Rokt with personal API credentials to pull spend, referrals and Rokt's own conversions by creative for every account the credentials reach.
- impact.com connectionConnect impact.com with an Account SID and a read-only Auth Token to pull partner costs, actions and sale amounts by program, partner and ad.
- OpenAI Ads connectionConnect OpenAI Ads accounts with one API key each to pull ChatGPT ad spend and clicks by ad, and tag campaigns so visits resolve to the ad that sent them.
Email and SMS#
Everything else#
Orders from a store that is not on Shopify, and spend from a platform without a connector, come in through the API. Questions about a connection: support@growthdept.ai.