Custom events

What an event counts#

Each custom event counts one of the events the pixel already collects, so nothing new needs to be added to your pages:

A visitor counts at most once per custom event per day, in the brand's time zone, so reloading a thank-you page is one conversion. If the pixel is not installed yet, see Shopify connection.

Limiting it to pages#

By default an event counts on any page. A path rule limits it to pages whose path matches:

• Any page: every page.
• Path is: the path is exactly the value, such as /pages/thank-you.
• Path contains: the path contains the value anywhere.
• Path starts with: the path begins with the value, such as /collections/.

How conversions are credited#

Each conversion is credited with the same attribution models, touches and lookback as an order, and each custom event is a metric of its own, listed under Custom events in Customize table.

• Accrual performance dates the credit on the touch, and a window keeps only conversions that came within that many days of it, so the 7-day figure includes the 1-day figure.
• Cash snapshot dates the credit on the conversion, with the lifetime window.

See Attribution models for the models, windows and accounting modes.

When a change shows#

Creating, changing or deleting a custom event takes effect in the next processing run. A changed event is counted again over the brand's whole lookback, so its history follows the new definition rather than mixing the old and the new.