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GROWTH DEPT.MTA

Integrations

Your store and every ad account, joined up.

  • ShopifyShopifyOrders, refunds, line items
  • MetaMetaSpend, ads, view-through purchases
  • Google AdsGoogle AdsSpend, ads, view-through conversions
  • TikTokTikTokSpend, ads, view-through purchases
Growth DeptMTA
  • PixelVisits on your own domains
  • Orders APIOrders from any store
  • Spend APISpend from any platform
  • Export APIYour numbers, as CSV

Connect Shopify and the platforms you buy on. MTA reads your orders and each platform's spend, and sorts every other visit into its channel from the link that brought it, so email, SMS and organic sales get their credit too.

Reads your store and the platforms you buy on
  • Shopify
  • Meta
  • Google Ads
  • TikTok
  • YouTube
  • Instagram
  • Snapchat
  • Pinterest
  • Microsoft Advertising
  • Amazon Ads
  • AppLovin
  • Reddit
  • LinkedIn
  • X
  • The Trade Desk
  • Vibe
  • MNTN
  • Rokt
  • impact.com
  • OpenAI Ads
  • Klaviyo

Orders

Every order, straight from your store.

How orders reach MTA

  • WebhookOrder createdCredited under every model you use
  • WebhookRefundRefunds column; revenue unchanged
  • Hourly pullOrder the webhook missedFilled in
  • WebhookTest or $0 orderKept, left out of credit

Shopify connects directly. Other stores send orders to the orders API.

Shopify sends each order, refund and line item to MTA, so revenue in your reports is the revenue your store took. Stores not on Shopify can send orders through the orders API.

Spend

Every platform's spend, in your currency.

Spend, converted once

  • Meta AdsAd, day and hourBilled in the ad account's currency
  • Google AdsAd, day and hourPerformance Max at campaign level
  • TikTok AdsAd, day and hourBilled in the ad account's currency
  • Spend API or uploadAny platform, by daySent in that platform's currency
Into your store's currency, on arrival1 rate per day

Each row keeps the platform's own amount and the converted one, with the day's ECB rate.

Spend, impressions and clicks come in for every ad, with the campaign and ad set it belongs to. Spend billed in another currency is converted to yours at that day's rate, so ROAS always compares like with like.

Connections only read. MTA never changes a campaign, a budget or a bid.

Live today

Running for brands right now.

Your Shopify store, plus Meta, Google Ads and TikTok with spend by the hour and their view-through data.

  • ShopifyLive

    Shopify

    Every order, refund and line item from your store.

    Setup guide ›
  • MetaLive

    Meta

    Facebook and Instagram spend by ad, by the day and the hour, with Meta's view-through purchases.

    Setup guide ›
  • Google AdsLive

    Google Ads

    Search, Shopping, Performance Max and YouTube campaigns, with view-through conversions.

    Setup guide ›
  • TikTokLive

    TikTok

    Spend by ad, by the day and the hour, with TikTok's view-through purchases.

    Setup guide ›

Built and ready

14 more platforms, switching on as brands need them.

Each connector is built to the platform's own reporting API. Some turn on once the platform approves Growth Dept's app, and others connect with a key from your own account. Tell us which ones you need first.

  • Microsoft AdvertisingBuilt

    Microsoft Advertising

    Spend by ad, by the day and the hour, with view-through conversions.

    Setup guide ›
  • SnapchatBuilt

    Snapchat

    Spend and swipes by ad, with Snapchat's view-through purchases.

    Setup guide ›
  • PinterestBuilt

    Pinterest

    Spend and outbound clicks by ad, with view-through checkouts.

    Setup guide ›
  • Amazon AdsBuilt

    Amazon Ads

    Sponsored Products, Brands and Display spend, by ad.

    Setup guide ›
  • AppLovinBuilt

    AppLovin

    Spend and clicks by creative set, with view-through purchases.

    Setup guide ›
  • RedditBuilt

    Reddit

    Spend and clicks by ad, with view-through purchases.

    Setup guide ›
  • LinkedInBuilt

    LinkedIn

    Spend and landing-page clicks by creative.

    Setup guide ›
  • XBuilt

    X

    Spend and link clicks by promoted post, with view-through purchases.

    Setup guide ›
  • The Trade DeskBuilt

    The Trade Desk

    Programmatic spend and clicks by ad group, by the hour.

    Setup guide ›
  • VibeBuilt

    Vibe

    Streaming TV spend by creative, with Vibe's view-through purchases.

    Setup guide ›
  • MNTNBuilt

    MNTN

    Connected TV spend by creative, with view-through conversions.

    Setup guide ›
  • RoktBuilt

    Rokt

    Spend and referrals by creative, with view-through conversions.

    Setup guide ›
  • impact.comBuilt

    impact.com

    Partner payouts with fees, and the sales they drove, by partner.

    Setup guide ›
  • OpenAI AdsBuilt

    OpenAI Ads

    Spend and clicks by ad, by the day and the hour.

    Setup guide ›

From your traffic

Email, SMS and organic, with nothing to connect.

The pixel reads the link and tags behind every visit, so these channels get their share of each sale without a connection.

  • Klaviyo

    Klaviyo

    Email and SMS clicks, by campaign and flow.

  • Postscript

    Postscript

    SMS clicks, by campaign.

  • Attentive

    Attentive

    SMS and email clicks, by campaign.

  • Google

    Organic search

    Google, Bing and other search visits.

  • Instagram

    Organic social

    Visits from Instagram, Facebook, TikTok and others.

  • YouTube

    YouTube

    Organic visits, and paid views through Google Ads.

Not on the list?

Bring any platform's spend by API or spreadsheet.

Send daily spend for any platform without a connector through the spend API, or upload a spreadsheet in settings. Tag its links and its visits are sorted too, so its ROAS shows up beside everything else.

Need a connector we don't have? Email support@growthdept.ai.

POST /api/v1/spend

[{
  "platform": "snapchat",
  "date": "2026-11-04",
  "currency": "USD",
  "spend": 412.10,
  "impressions": 51830,
  "clicks": 744,
  "campaign_id": "c-0193",
  "campaign_name": "Prospecting"
}]

Find out which ads really sell.

Book a 45-minute call with the Growth Dept team. We look at how you measure sales today and show you what MTA would add.