MNTN connection

What it reads

For each MNTN advertiser the key reaches, Growth Dept MTA reads spend, impressions and clicks by creative and day, with campaigns and creatives. MNTN has no ad set level. Dates follow the advertiser's time zone and amounts its currency. Each creative's thumbnail comes from MNTN.

It also reads hourly spend and impressions, view-through conversions with their order value, and MNTN's own conversions and order value, which come in with each day's spend under the advertiser's MNTN attribution settings. MNTN's reporting figures, such as visits, site visitors, users reached and TV spend, fill the MNTN platform-reported columns. Goal achievement is the one left out: it is a percentage of each campaign's own goal and cannot be added up across campaigns.

A pull runs about once an hour and re-reads the last 7 days, and a nightly pull re-reads the last 30. Each pull replaces the rows for its window, so days that MNTN restates end up matching MNTN. Spend is converted to the brand's currency as it arrives, at the European Central Bank rate for each day.

Growth Dept MTA asks MNTN only for its summary reports. MNTN's detail tables, which hold IP addresses and order IDs, are never read, and neither are the contact names and phone numbers on the advertiser record.

Connecting

MNTN connects with credentials you paste instead of a sign-in screen.

1. In MNTN, open My Account > API and copy the key next to Reporting API.
2. Sign in to Growth Dept MTA as an owner or admin of the brand's organization. Other members can see Settings > Connections but cannot change it.
3. Open Settings > Connections. On the MNTN card, paste the key into API Key, then click Connect.
4. Growth Dept MTA checks them with one small read on MNTN. If MNTN accepts them, they are stored encrypted, every advertiser the key reaches appears on the card, and a backfill starts over the brand's lookback window (Settings > Lookback window), back to 1 January 2023 at the earliest. If the check fails, the form shows the error and nothing is saved.

Every MNTN user on the account can see the key. Rotating it in MNTN stops the connection until the new key is pasted into the same form.

To replace the credentials, for example before a token ends, paste the new ones into the same form. The connection keeps its data and carries on with the new ones.

If you have been sending MNTN spend through the spend API or a spreadsheet, remove those rows before you connect. They carry their own account ID, so they would be counted on top of the connected account's spend. Settings > Data Spreadsheets lists each upload. Once the connection is live, the spend API and spreadsheets refuse new MNTN rows.

Tracking parameters

MNTN's TV ads are not clicked, so most of what MNTN reports reaches Growth Dept MTA through MNTN's own conversion figures.

The UTM guide has no MNTN entry. Where MNTN ads link to your site, tag those links with the guide's template for other platforms, with utm_source=mntn and utm_medium=ctv, so the visits count as paid traffic from MNTN.

utm_source=<platform>&utm_medium=<paid, email, sms, affiliate or influencer>&utm_campaign=<campaign>&utm_term=<ad set>&utm_content=<ad>

Limits

• MNTN's reporting starts on 1 January 2023, so nothing older can be pulled.
• When MNTN answers that a request is too large, the pull asks for half the dates at a time, down to a single day, so a long backfill can take several runs.
• MNTN's conversions are MNTN's own credit, under the advertiser's MNTN attribution settings, and are not part of Growth Dept MTA's attribution.
• Growth Dept MTA only reads from MNTN. It does not change campaigns, budgets or ads.

Disconnecting

Each linked account has its own Disconnect button in its row on the MNTN card. Only owners and admins can use it. After you confirm:

• Syncing for that account stops.
• The stored API key is deleted.
• Data already pulled stays in your reports.

Connecting the account again later starts a new backfill.